Blogs

Introduction Let's be honest: most B2B customer relationships in manufacturing are dead on arrival. Companies chase the myth of "customer satisfaction" while treating relationships like logistics transactions—order, fulfill, repeat. I've seen it across two decades in...

```html B2B Marketing for SMEs: Overcome Common Marketing Flaws Introduction Most manufacturing SMEs in India are still marketing like it's 1995—polished brochures, trade shows, and the occasional LinkedIn post when someone remembers. Meanwhile, their potential...

Introduction Most Indian family business owners don't think about succession planning until it's too late. The proof is in the numbers: 76% of Indian family businesses claim to have a succession plan, yet only 11% have a robust, documented strategy [Deloitte, 2023]....

Your operations are on track. Your manufacturing lines are humming. Yet, customers are frustrated, orders are missed, and sales teams are firefighting.The Paradox:“Our factory is operating at 95% efficiency. Why are customers still complaining?”This is the paradox...

B2B Customer Management: 3 Flawed Practices Exposed Introduction Let's cut through the nonsense. Most B2B customer relationship management programs aren't management at all—they're glorified complaint departments with fancy CRM dashboards. After 25 years working with...