Blogs

Introduction Family businesses in India stand at a curious crossroads. They possess deep market knowledge and loyal customer bases built over decades, yet many remain trapped in decision structures that worked in the 1980s but falter in today's environment. The...

B2B Customer Journey Mapping: Insightful Challenges Solved Introduction: The Expensive Illusion of Knowing Your B2B Customer Let's cut through the noise: most B2B customer journey maps are expensive PowerPoint decks gathering digital dust. Companies invest lakhs in...

Emotional Intelligence: Critical Insight for Family Leaders Introduction Family businesses form the backbone of Indian commerce, yet many flounder not for lack of capital or market opportunity, but because of emotional deficits at the leadership level. In my four...

Professionalizing Family Business: Overcome Common Flaws Introduction Family businesses in India are paradoxes. They account for 79% of our private sector output, yet many implode by the third generation. Most struggle to cross the ₹200 crore revenue mark, not because...

Introduction For most Small and Medium Enterprises (SMEs), strategic planning follows a predictable cycle: set aggressive growth targets, secure funding, hire talent, expand market share. But behind these ambitions lurks a critical blind spot—few SMEs invest in...

What is Pre-Sales Consulting? Missteps and Savvy Fixes Introduction Pre-sales consulting is the bridge most companies spectacularly fail to build. They're willing to invest millions in sales teams, marketing campaigns, and slick product demos — yet somehow expect...