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B2B Marketing for SMEs: Overcome Common Marketing Flaws
B2B Marketing for SMEs: Overcome Common Marketing Flaws Introduction Most manufacturing SMEs in India are still marketing like it's 1995—polished brochures, trade shows, and the occasional LinkedIn post when someone remembers. Meanwhile, their potential clients are...
Succession Planning: Critical Flaws to Avoid Today
Introduction Most Indian family business owners don't think about succession planning until it's too late. The proof is in the numbers: 76% of Indian family businesses claim to have a succession plan, yet only 11% have a robust, documented strategy [Deloitte, 2023]....
Decoding OTIF: Why Your Plant Runs but the Market Still Cries
Your operations are on track. Your manufacturing lines are humming. Yet, customers are frustrated, orders are missed, and sales teams are firefighting.The Paradox:“Our factory is operating at 95% efficiency. Why are customers still complaining?”This is the paradox...
Financial Management Insights for Manufacturing SMEs
Introduction Twenty years ago, as a junior finance executive at Cargill, I encountered a small manufacturing unit producing essential oils that was on the brink of collapse. Their products were exceptional, their market positioning strong, yet they were weeks away...
B2B Customer Management: 3 Flawed Practices Exposed
B2B Customer Management: 3 Flawed Practices Exposed Introduction Let's cut through the nonsense. Most B2B customer relationship management programs aren't management at all—they're glorified complaint departments with fancy CRM dashboards. After 25 years working with...
Professional Management Transition: Crucial Strategy Breakdown
There's a graveyard of Indian mid-sized businesses that collapsed not during founder leadership but during the attempt to "professionalize." The transition from founder-led operations to professional management represents the most dangerous passage in a company's...
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