The Models behind growth of Indias Pharma Overseas Industry

Written by Chandan Chatterjee

May 23, 2025

India’s pharma story is more than generics and vaccines — it’s about adaptable business models that enabled us to serve the world, efficiently and affordably. Over the last decade, India’s pharma industry has:

  • Supplied 60%+ of global vaccine demand
  • Become the largest generic drug exporter
  • Hosted thousands of formulations and API units
  • Emerged as a CRAMS and CDMO hub for global pharma giants

Behind this rapid growth is a mix of operating models like loan license, third-party, CROs, CMOs, CDMOs, CRAMS, etc. While many of these terms are used interchangeably in casual discussions, each has specific legal, operational, and business implications. Here is a concise yet comprehensive breakdown of what each typically means:

Let’s know each of them with examples and their role in India’s pharma journey.

🔁 1. Third-Party Manufacturing

  • What it is: A company owns a brand but outsources manufacturing to another.
  • Indian example: Mankind may outsource a batch of tablets to a Baddi-based GMP unit.
  • Impact: Allowed rapid brand proliferation without CapEx; 100s of MSME units survive on this.

🔄 2. Loan License

  • What it is: A company gets a regulatory license to manufacture from someone else’s plant.
  • Indian twist: Common in India to avoid CapEx and still show own “manufactured by” label.
  • Example: A Mumbai-based company gets a loan license at a Himachal plant for their Ayurvedic syrup.
  • Impact: Boosted flexibility for marketing companies and helped small units survive by “renting out” license capacity.

🔧 3. Toll Manufacturing

  • What it is: The brand owner provides raw material, the other party only processes.
  • Example: A Gujarat API company gives its raw API to a local formulator to make finished tablets on a “conversion cost” basis.
  • Impact: Encouraged cost-efficient supply chains and control over quality by big players.

🤝 4. P2P (Principal to Principal)

  • What it is: A tax/regulatory model where both buyer and seller deal as independent companies.
  • Example: A Hyderabad company sells formulations to a Mumbai company under P2P; not a service, but a supply.
  • Impact: Ensures clear tax documentation, helps in audits and regulatory traceability.

🧪 5. CRO (Contract Research Organization)

  • What it is: Provides clinical trials, BA/BE studies, and other research services.
  • Example: Companies like Veeda Clinical or Lambda Research conduct studies for both Indian and global pharma.
  • Impact: Helped India become a cost-effective R&D destination.

🧪➕🏭 6. CRAMS (Contract Research & Manufacturing Services)

  • What it is: From molecule discovery to large-scale production — full-spectrum outsourcing.
  • Example: Syngene (Biocon), Piramal Pharma, and Divi’s Labs serve innovator companies from molecule to market.
  • Impact: Big FDI inflow + high-value outsourcing made India a global CRAMS hub.

⚗️ 7. CMO (Contract Manufacturing Organization)

  • What it is: Offers only manufacturing — no R&D or development.
  • Example: A plant in Baddi makes WHO-GMP-certified products for clients in Africa.
  • Impact: Fueled generic exports, helped in scale and specialization.

🧪 8. CDO (Contract Development Organization)

  • What it is: Focuses on formulation and process development, not commercial supply.
  • Example: A startup develops a novel nasal spray and uses a CDO to design formulation and get regulatory support.
  • Impact: Accelerates innovation, particularly in drug delivery platforms, OTC, and nutraceuticals.

⚗️ 9. CDMO (Contract Development & Manufacturing Organization)

  • What it is: Offers product development + manufacturing, including tech transfer, stability studies, scale-up.
  • Example: Companies like Aragen, Suven, and Gland Pharma help multinationals develop & manufacture.
  • Impact: High-margin, high-value export model; India is now a major CDMO player, especially in injectables and biologics.

🚀 How These Models Armoured India’s Pharma Industry:

EnablerContribution
🏭 Manufacturing Outsourcing (Third-party, Loan License, CMOs)Helped thousands of MSMEs grow, created jobslow-cost capacity
💼 Asset-Light BrandsAllowed marketing companies to launch fast, avoid CapEx
🌍 Global TrustCRAMS & CDMO models built trust with Big Pharma (Pfizer, Novartis, J&J, etc.)
🧪 R&D EfficiencyCROs and CDOs helped India become a preferred clinical research destination
💰 Economic ImpactBoosted exports, forex inflow, FDI in pharma
🧬 Innovation SupportCDMOs and CDOs allowed Indian startups to punch above their weight
🤝 FlexibilityModels like Toll and P2P offered custom solutions for niche markets and tax strategies

🔮 Future Outlook (Next Decade)

  • Global push for “China + 1” = More CDMO and API opportunities for India.
  • High-end R&D (biologics, mRNA, gene therapy) = Boon for CRO/CDMO models.
  • Innovation + IP = Indian CDOs and formulation specialists will co-develop products with innovators.
  • MSME scale-up = Government support (PLI schemes, cluster models) to empower third-party & loan-license units.

At Crescentia, we see these models not as jargon, but as levers to deliver flexible, scalable, and innovation-aligned solutions to global partners.

The next decade will be shaped by value-added generics, specialty CDMOs, and integrated R&D-to-commercial journeys — and India is ready to lead from the front.


  • Chandan Chatterjee

    With over 30 years of expertise in supply chain management, operations, and cost excellence in the Pharma and FMCG sectors, Chandan has transitioned from leadership roles at companies like Zydus, Torrent, Cadila, and Dabur to becoming a trusted management consultant. He mentors startups and MSMEs, driving transformative initiatives—from vendor reorganization to strategic cost management—that deliver measurable results. A seasoned speaker and thought leader, Chandan empowers organizations to navigate complexity and achieve sustainable growth.

    View all posts

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