by Shashank Pore | May 27, 2025 | Blog posts
B2B Customer Management: 3 Flawed Practices Exposed Introduction Let’s cut through the nonsense. Most B2B customer relationship management programs aren’t management at all—they’re glorified complaint departments with fancy CRM dashboards. After 25...
by Shashank Pore | Apr 4, 2025 | Blog posts
In my 25+ years working with manufacturing companies, I’ve seen firsthand how B2B marketing for manufacturing SMEs has evolved dramatically. From my early days at Nestlé to leading marketing transformations at Polycab and now guiding manufacturing businesses at...
by Shashank Pore | Mar 26, 2025 | Blog posts
How Manufacturing SMEs in India Can Attract More B2B Clients and Build a Strong Brand Manufacturing SMEs in India face many challenges when trying to win more B2B clients and build a strong brand. I’ve seen this firsthand over my 25+ years in business. A modern...
by Shashank Pore | Mar 23, 2025 | Blog posts
Humane Inc., once a highly anticipated AI startup founded by ex-Apple execs, is now shutting down—selling its assets for just $116M after raising $230M in funding. Their AI Pin, a voice-activated wearable, was marketed as an “iPhone killer.” But less than...
by Shashank Pore | Mar 18, 2025 | Blog posts
Introduction Reliance Retail is aggressively transforming India’s FMCG retail landscape by leveraging its vast retail footprint to push private labels and acquired brands. With significant square footage and high footfall across its stores, Reliance has a unique...
