by Shashank Pore | Jun 6, 2025 | Blog posts
Introduction Let’s be honest: most B2B customer relationships in manufacturing are dead on arrival. Companies chase the myth of “customer satisfaction” while treating relationships like logistics transactions—order, fulfill, repeat. I’ve seen...
by Shashank Pore | Jun 5, 2025 | Blog posts
“`html B2B Marketing for SMEs: Overcome Common Marketing Flaws Introduction Most manufacturing SMEs in India are still marketing like it’s 1995—polished brochures, trade shows, and the occasional LinkedIn post when someone remembers. Meanwhile, their...
by Shashank Pore | May 27, 2025 | Blog posts
B2B Customer Management: 3 Flawed Practices Exposed Introduction Let’s cut through the nonsense. Most B2B customer relationship management programs aren’t management at all—they’re glorified complaint departments with fancy CRM dashboards. After 25...
by Shashank Pore | Apr 4, 2025 | Blog posts
In my 25+ years working with manufacturing companies, I’ve seen firsthand how B2B marketing for manufacturing SMEs has evolved dramatically. From my early days at Nestlé to leading marketing transformations at Polycab and now guiding manufacturing businesses at...
by Shashank Pore | Mar 26, 2025 | Blog posts
How Manufacturing SMEs in India Can Attract More B2B Clients and Build a Strong Brand Manufacturing SMEs in India face many challenges when trying to win more B2B clients and build a strong brand. I’ve seen this firsthand over my 25+ years in business. A modern...
