by Shashank Pore | Jul 22, 2025 | Blog posts
B2B Customer Journey Mapping: Insightful Challenges Solved Introduction: The Expensive Illusion of Knowing Your B2B Customer Let’s cut through the noise: most B2B customer journey maps are expensive PowerPoint decks gathering digital dust. Companies invest lakhs...
by Shashank Pore | Jul 8, 2025 | Blog posts
What is Pre-Sales Consulting? Missteps and Savvy Fixes Introduction Pre-sales consulting is the bridge most companies spectacularly fail to build. They’re willing to invest millions in sales teams, marketing campaigns, and slick product demos — yet somehow...
by Shashank Pore | Jul 1, 2025 | Blog posts
Introduction 10 lakh SMEs in India. Only 80,000 cross the ₹5 crore turnover mark. A mere 6,000 make it to the exchanges. That’s a dismal 0.6% success rate from inception to listing. The data isn’t just concerning—it’s an indictment of how we’re...
by Shashank Pore | Jun 6, 2025 | Blog posts
Introduction Let’s be honest: most B2B customer relationships in manufacturing are dead on arrival. Companies chase the myth of “customer satisfaction” while treating relationships like logistics transactions—order, fulfill, repeat. I’ve seen...
by Shashank Pore | Jun 5, 2025 | Blog posts
B2B Marketing for SMEs: Overcome Common Marketing Flaws Introduction Most manufacturing SMEs in India are still marketing like it’s 1995—polished brochures, trade shows, and the occasional LinkedIn post when someone remembers. Meanwhile, their potential clients...
