Lessons in Transformation & Resilience

On 9th September 1999, a pivotal moment in Indian business history unfolded:
ICI Paints (now AkzoNobel), a global giant, attempted a backdoor takeover of Asian Paints by acquiring a 9% stake from one of its promoters. However, unity prevailed as the other three promoters stood strong, and the takeover failed.

Fast forward 25+ years:
Asian Paints has grown by leaps and bounds, leading the market with a 50% share. Meanwhile, AkzoNobel has struggled to maintain relevance, now ranking as the #4 or #5 player. Ironically, in 2025, AkzoNobel’s consumer business (Dulux) is up for sale — and Asian Paints is among the potential buyers.

The message is clear:
📌 Vision and confidence trump shortcuts.
📌 Always think ahead of the curve.
📌 Separate ownership from management.
📌 Embrace technology early.

When Indian businesses fail to adapt or plan for the long term, they risk losing their ground to global players or selling off for a fraction of their potential. However, companies like Asian Paints demonstrate that resilience, strategy, and transformation can outlast even the mightiest competition.

The question is: Which path will you choose?